Instagram, YouTube, marketplaces, and link previews — every recommended pixel size in one place. Jump from any row straight into a crop tool preset, then compress before you upload.
| Placement | Recommended (px) | Ratio |
|---|---|---|
| Feed portrait (recommended) | 1080 × 1350 | 4:5 |
| Feed square | 1080 × 1080 | 1:1 |
| Feed landscape | 1080 × 566 | 1.91:1 |
| Story · Reels | 1080 × 1920 | 9:16 |
| Profile photo | 320 × 320+ | 1:1 (shown round) |
Portrait 4:5 takes up the most feed real estate. Instagram re-compresses uploads to 1080px wide, so exporting at exactly 1080px keeps the most quality.
| Placement | Recommended (px) | Notes |
|---|---|---|
| Video thumbnail | 1280 × 720 | 16:9 · under 2MB |
| Channel profile | 800 × 800 | 1:1 (shown round) |
| Channel banner | 2560 × 1440 | safe area 1546 × 423 |
Thumbnails smaller than 1280×720 get upscaled and look soft. Banners crop differently per device — keep anything important inside the central 1546×423 safe area. Over the 2MB thumbnail cap? Run it through Compress.
| Placement | Recommended (px) | Notes |
|---|---|---|
| Amazon main image | 2000 × 2000 | min 1000px for zoom · white background |
| eBay gallery | 1600 long edge | min 500px |
| Etsy listing | 2000 × 2000 | 1:1 displays best |
Marketplace zoom features need at least 1000px on the long edge. Messy background? Use Remove BG to get a clean white product shot.
| Placement | Recommended (px) | Ratio |
|---|---|---|
| OG image (Slack · iMessage · social link previews) | 1200 × 630 | 1.91:1 |
| Blog cover / featured image | 1200 × 630 | 1.91:1 is a safe default |
The OG image is what shows when your link is shared in chat apps and social feeds. One 1200×630 image covers practically every platform.
| Placement | Recommended (px) | Ratio |
|---|---|---|
| X post image | 1200 × 675 | 16:9 |
| X profile | 400 × 400 | 1:1 |
| X header | 1500 × 500 | 3:1 |
| Facebook post / link image | 1200 × 630 | 1.91:1 |
| Facebook cover | 820 × 312 | edges crop on mobile |
| LinkedIn profile | 400 × 400 | 1:1 |
| LinkedIn banner | 1584 × 396 | 4:1 |
| Pinterest pin | 1000 × 1500 | 2:3 |
| Tip | Why |
|---|---|
| Resize to the recommended size before uploading | Your image survives only one round of platform re-compression instead of two. |
| Photos as JPG/WebP, logos & screenshots as PNG | Matching format to content can halve the file size at the same visual quality. |
| Strip EXIF before sharing publicly | Original photos can carry GPS location and camera metadata. |
The platform crops or scales it automatically. That can cut off your composition and adds an extra round of re-compression, so pre-sizing to the recommended dimensions almost always looks better.
It occupies the largest possible area in the feed, which means more screen time as people scroll. The same photo simply shows up bigger at 4:5 than at 1:1.
2MB. If your 1280×720 thumbnail is over the cap, compressing at quality ~0.8 gets it under with no visible difference.
The preview image that appears when a link is shared in chat apps and social feeds. It's set with the og:image HTML tag, and 1200×630px is the de-facto standard.